How to Buy a Watch Online (Without Making a Costly Mistake)

How to Buy a Watch Online (Without Making a Costly Mistake)

Gone are the days when the best way to buy a watch was at a local jewelry store. While this option remains, a growing number of people are shopping online.


But before you go down this path, it’s important to learn more about the process of buying a watch online, including the steps you should take along with a list of pros and cons.


Let’s start by examining a shortlist of the pros and cons of buying a watch online:




  • Access to a large selection
  • Easier to comparison shop 
  • The opportunity to save money
  • The ability to read a nearly unlimited number of reviews




  • You can’t see or try on the watch before buying
  • You have to wait for the watch to arrive by mail
  • Too many options may make for a more difficult decision


Most people agree that the benefits listed above far outweigh any potential disadvantages. 


With that out the way, it’s time to examine the basic steps you can take:


  1. Take Some Time to Browse


Maybe you want to find stores that sell Rolex watches. Or perhaps you’re most interested in something more modest.


This is why you should spend a lot of time browsing your options. The more time you spend on this, the more you’ll learn about the industry. And with that, you’ll find it much easier to trim down your list.


Even if you don’t end up buying right now, the time you spend browsing online is never a waste. It’ll help you learn more about the market, which will come in handy in the future. 


  1. Learn More About Your Top Options 


As you browse, do your best to create a list of three to five watches that you’re most interested in.  


With these top options listed out, answer questions such as:


  • Does the watch fit into your budget?
  • Does it have the features you’re most interested in?
  • Which store has the best deal on each model?
  • Are you impressed by the quality of the parts


These are all important questions to answer, as they should help move you toward a final decision. 


  1. Read Reviews


You don’t have to listen to every bit of advice you read online, but it never hurts to take this information into consideration.


When reading reviews, look for anything that is consistent from one to the next. This will clue you into the top pros and cons associated with each watch. 


  1. Ask Questions


When you’re making such a big decision, you don’t want to do so without all the necessary information. 


Ask as many questions as necessary to better understand what a watch has to offer and how it fits into your lifestyle and budget.


If a store isn’t willing to answer your questions, such as by email or live chat, you’re better off moving on for the time being. You can always find a store that is more dedicated to providing a higher level of customer service. 


  1. Don’t Buy Until You’re 100% Ready


This is the biggest mistake many people make when buying a watch (or anything else) online. They get so excited at what they see that they pull out their credit card before they’re ready to do so.


When you purchase before you’re 100% ready, there’s a greater chance that you’ll make a mistake. And if that happens, you’ll have a big question to answer: do you learn to live with the watch or do you return it?


Even if it takes you a few extra hours or days, it’s well worth it in the long run. You don’t want to make a big purchase until you’re 100% confident that you’re getting exactly what you want. You want to do everything you can to make yourself happy. 


Final Thoughts


With the global jewelry market on the rise, it’s never been easier to find a watch that suits both your style and budget.


By taking your search online, you open up a nearly limitless number of purchasing opportunities. From there, all you have to do is compare your options, settle on the perfect watch, and make a purchase.


At that point, the only thing left is to wear your watch with style! 


Leave a Reply

Your email address will not be published. Required fields are marked *