On running sneakers

On running sneakers

On – A Brand History


For the uninitiated, On is a Swiss innovative sportswear company that offers premium quality sneakers. The company was founded in 2010 by accomplished marathon runners and engineers, David Allemann and Caspar Coppetti. Today, On running sneakers provide athletes of all levels with state-of-the-art footwear and apparel that helps them perform at their best.


In just a few short years, On has become a leading player in the global sneaker market – let’s take a look at how they got there.


2010 – The Year it All Began


It all started with one shoe. The Cloudrunner was On’s first product and it quickly gained popularity among serious runners. The Cloudrunner provided unbeatable cushioning and comfort while still being lightweight and stylish – it was the perfect combination of form and function.


2012 – Innovation Meets Style


In 2012, On released the Cloudsurfer, their second running shoe. The Cloudsurfer featured the same innovative technology as the Cloudrunner but with a sleeker design. It was this combination of style and performance that helped On gain traction with non-runners as well as runners.


2014 – Going Global


By 2014, On was ready to take their shoes global. They opened their first brick-and-mortar store in Zurich and soon after expanded into North America and Asia. In just four short years, On had gone from start-up to international brand.


2017 – The Year of Expansion


2017 was a big year for On – they released several new shoes including the Cloudflyer, Cloudace, and Cloudstratus. They also expanded their brick-and-mortar presence by opening stores in New York City, Berlin, Tokyo, and more.


2018 – Continued Growth


In addition to releasing new shoes in 2018, On also launched a clothing line and are continuing to open new stores around the world to this day. With their combination of innovative products and impressive growth, On’s stellar reputation is establised.


Invest in a pair of On running sneakers today


Started by two friends with a dream, On has quickly become one of the most popular sneaker brands in the world. Thanks to their innovative technology, stylish designs and unwavering commitment to quality, On has gained a loyal following among runners and non-runners alike. With expansion plans underway for 2023 and beyond, there’s no doubt that On is here to stay as a top player in the sneaker industry!

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